Dmexco 2018 – Balancing Data with Appsumer

With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Tim Maytom talks to Shumel Lais, CEO of Appsumer, about how


The mobile performance marketing metrics that matter to the big spenders

Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the

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