Artificial Intelligence

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Artificial Intelligence

Burnley FC launches AI-driven global football talent search

The club, through a partnership with talent identification platform AiScout, is enabling anybody above the age of 14 to record and upload themselves undertaking specific football drills to the AiScout mobile app for free

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Artificial Intelligence

Adobe unveils new AI-powered Photoshop Camera app

The Photoshop Camera app is powered by Adobe Sensei

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Artificial Intelligence

Walmart is opening its first experimental “smart” store, powered by AI

A Walmart in New York has been implementing new technology into its infrastructure, including artificial intelligence-enabled cameras, interactive displays and a state-of-the-art data center. The transformation will create the chain’s

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Artificial Intelligence

Facebook is using AI to prevent it from recommending interactions with dead people

Facebook has begun using artificial intelligence to make it better equipped to handle the sensitivity surrounding deceased users – using the technology to help “minimise experiences that might be painful”.

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Artificial Intelligence

Investment Round: COMB+, Dunzo, NGData and Apexx

Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these

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Artificial Intelligence

How Machine Learning is Optimising Spending and Eliminating Fraud – Impact Radius

David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning wont just help marketers spend their money in the most efficient ways, it will also help

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Artificial Intelligence

Google acquires two month-old AI startup Halli Labs

Google has acquired Halli Labs, an Indian AI startup, for an undisclosed sum. Halli is a startup in the truest sense of the word – it only announced its existence

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Artificial Intelligence

Microsoft launches $2m AI for Earth initiative

Microsoft has launched AI for Earth, a program which intends to apply AI solutions to environmental issues. AI for Earth will see the company committing $2m to the project over

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Artificial Intelligence

Samsung acquires natural language startup Innoetics

Samsung has acquired Innoetics, a Greek text-to-speech firm. The terms of the deal havent been disclosed – Samsung has been quiet on the acquisition as a whole – but TechCrunch

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Artificial Intelligence

Alexa is still far behind Siri – but Amazons assistant is catching up

Virtual assistants have been the talk of the tech world for the past year – but is it just industry buzz, or are the likes of Alexa genuinely taking hold in

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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