Asda appoints SMG to manage media operations

Asda has appointed SMG as its new Retail Media Network (RMN) partner. As a result, the retail media operator will manage the retailers media planning and operations. Subscribe to Mobile Marketing


Channel 4 unites with supermarkets to take stand against racism in solidarity with Sainsburys

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate, airing ads carrying the hashtag #StandAgainstRacism one after the other


Asda Opens Up First-party Data to Brands Through Walmart Exchange

Asda has integrated US parent company Walmart’s Exchange (WMX) platform to provide advertisers access to its first-party purchase data – to enhance media opportunities on The data platform enables


Weve Launches Smart Mobile Coupon System

Weve, the mobile marketing and commerce provider owned by UK network O2, has unveiled a new smart coupon system for mobile phones that will launch later this month with supermarket


Eagle Eye Partners with Nicotinell for Asda Digital Coupon Campaign

Digital promotions company Eagle Eye has partnered with Starcom Mediavest Group to produce a cutting-edge digital campaign for health brand Nicotinell, aimed at enabling them to track online activity through


Walmart Enters the Mobile Payments Arena

US retail giant Walmart has announced it is launching Walmart Pay, a mobile payments solution for both iOS and Android, in selected US stores, making it the first US retailer


Asda Takes to Tumblr for First Time with #BecauseitsChristmas

Asda has launched its first content marketing campaign on Tumblr, extending its #BecauseitsChristmas campaign. Tumblr might be associated with a more teenage female audience, but Asda will be using it


Black Gold?

Friday 27 November is now just over a week away – and, as you no doubt know, that means a flurry of money being spent online and in-store. In the


Asda Launches VR Halloween Campaign

UK supermarket Asda has launched its first VR campaign, in time for Halloween. The campaign, devised by Carat UK, centres around a 360° YouTube video created by Happy Finish.  The


Asda Launches Worlds First Rich Ad Messaging Campaign

Asda has launched the first Rich Ad Messaging campaign in the world, engaging with consumers via mobile devices using a scrolling ad message that appears in web browsers and apps,

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