Asda

WATCH: Asda unveils 2024 Easter ad
Asda

WATCH: Asda unveils 2024 Easter ad

Asda has launched its 2024 Easter advert where it imagines a farm where chickens lay chocolate eggs. Created by advertising agency, Havas, the supermarket giant has launched a TV advert

Asda appoints SMG to manage media operations
Asda

Asda appoints SMG to manage media operations

Asda has appointed SMG as its new Retail Media Network (RMN) partner. As a result, the retail media operator will manage the retailers media planning and operations. Subscribe to Mobile Marketing

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Asda

Channel 4 unites with supermarkets to take stand against racism in solidarity with Sainsburys

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate, airing ads carrying the hashtag #StandAgainstRacism one after the other

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Asda

Asda Opens Up First-party Data to Brands Through Walmart Exchange

Asda has integrated US parent company Walmart’s Exchange (WMX) platform to provide advertisers access to its first-party purchase data – to enhance media opportunities on Asda.com. The data platform enables

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Asda

Weve Launches Smart Mobile Coupon System

Weve, the mobile marketing and commerce provider owned by UK network O2, has unveiled a new smart coupon system for mobile phones that will launch later this month with supermarket

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Asda

Eagle Eye Partners with Nicotinell for Asda Digital Coupon Campaign

Digital promotions company Eagle Eye has partnered with Starcom Mediavest Group to produce a cutting-edge digital campaign for health brand Nicotinell, aimed at enabling them to track online activity through

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Asda

Walmart Enters the Mobile Payments Arena

US retail giant Walmart has announced it is launching Walmart Pay, a mobile payments solution for both iOS and Android, in selected US stores, making it the first US retailer

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Asda

Asda Takes to Tumblr for First Time with #BecauseitsChristmas

Asda has launched its first content marketing campaign on Tumblr, extending its #BecauseitsChristmas campaign. Tumblr might be associated with a more teenage female audience, but Asda will be using it

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Asda

Black Gold?

Friday 27 November is now just over a week away – and, as you no doubt know, that means a flurry of money being spent online and in-store. In the

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Asda

Asda Launches VR Halloween Campaign

UK supermarket Asda has launched its first VR campaign, in time for Halloween. The campaign, devised by Carat UK, centres around a 360° YouTube video created by Happy Finish.  The

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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