augmented reality

Bank of England turns to Snap AR Lens for new £20 note launch

A report on the use of a Snap AR Lens by the Bank of England to promote the launch of a new £20 banknote

augmented reality

Dallas Mavericks team up with Groove Jones to launch #KrisStops AR game

This past December, the NBA’s Dallas Mavericks teamed up with creative agency Groove Jones, to develop and launch an AR mural game starring the Mav’s power forward, Kristaps Porzingis. The

augmented reality

Apple launches a series of AR art exhibits in partnership with the New Museum

Today, Apple opened registrations for three new Today at Apple augmented reality (AR) experiences, called [AR]T, a free virtual exhibit that will be available at Apple Stores globally. The series

augmented reality

The Harry Potter mobile AR game is officially here

Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter,

augmented reality

Live Nation is launching a suite of AR products for music lovers

Live Nation, a live entertainment company, has announced it will launch a collection of customizable augmented reality products, aimed at optimizing the fan experience at Live Nation events around the

augmented reality

Toyota launches Spanish-language mobile AR ad campaign for the 2020 Corolla

Toyota has partnered with Latino marketing agency Conill and 8th Wall to create an interactive AR mobile ad campaign promoting the new 2020 Toyota Corolla sedan to Spanish-speaking markets. The

augmented reality

Swiss International Airlines partners with Mindshare and Coffee Labs for AR ad campaign

Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives

augmented reality

Angry Orchard launches interactive AR app

Angry Orchard Cider Company is launching an interactive app that will use augmented reality to give drinkers a unique and informative experience. Using Cider+Food, customers can access exclusive food recipes

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