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Movers and Shakers: Awin, Magnite, Merkle, VMLY&R, Dmexco, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Alibaba launches affiliate program with Awin

Chinese eCommerce giant Alibaba has expanded its partnership with Awin, an affiliate marketing network. Alibaba.com is the second Alibaba Group brand to launch an affiliate program on Awin.com, following AliExpress.

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UK businesses are struggling to market to Gen Z: report

A large number of UK businesses find it difficult to market to ‘Generation Z’, generally finding it easier to market to people from the same generation as themselves, according to

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UK consumers remain unsure about shopping via a smart speaker: report

Argos was the first UK retailer to offer shopping via Google Assistant The number of people who own smart speakers is constantly growing, but the majority of users are reluctant

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14 per cent of Brits have made a purchase via social media in the past year

One in seven UK consumers has brought an item online through social media over the last year, mainly within the fashion and beauty categories, but one in 10 of those

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Influencer now one of the most popular career aspirations among children

A number of UK children now see ‘social media influencer’ and ‘YouTuber’ as professions they want to pursue – becoming more popular career options than veterinarian and teacher. A study

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Almost two-thirds of sports and fitness wear brands use influencers

Marketers for sports and fitness wear bnds are regularly turning to social media influencers to promote their products – with 62 per cent of them having used an influencer at

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Axel Springers Awin and United Internets Affilinet merge to form one affiliate network

Germany’s Axel Springer and United Internet have agreed to merge their rival affiliate network subsidiaries, Awin and Affilinet, to form one global affiliate network. The funds involved in the deal

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Axel Springers Awin invests in influencer marketing platform Tailify

Awin, the Axel Springer-owned affiliate marketing network formed by the merging of Zanox and Affiliate Window, has made a strategic investment in influencer marketing platform Tailify. The investment is aimed

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