Telefonicas Axonix acquires mobile geolocation data startup Statiq for £3.5m

Axonix CEO Simon Bailey Axonix, Telefonica’s programmatic trading platform, has acquired mobile geolocation data startup Statiq. The cash agreement is reportedly in the region of £3.5m. Axonix says it hopes


AOL and O2s Weve Form Strategic Alliance to Improve Mobile Insights

AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve


The State of Mobile Programmatic

Theres no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal


2016 Predictions: Axonix

With 2016 nearly upon us, were running daily pieces from industry experts on the trends they expect to see in the coming year. Today, Axonix global head of revenue Will


IAB Ad Spend Figures: Industry Reactions

The latest report from the IAB and PwC has been released, bringing the news that mobile ad spend increased 63 per cent year-on-year in 2014, hitting £1.62bn and accounting for


Axonix Launches White Label Ad Exchange

Mobile ad exchange Axonix has launched the industrys first technology platform aimed at enabling any organisation to create their own mobile ad exchange, giving premium publishers, ad networks, mobile operators


Telefónica Launches Axonix Ad Exchange Using Velti’s Mobclix Tech

Telefónica has partnered with Blackstone’s GSO Capital to launch a mobile ad exchange running Mobclix tech acquired from Velti. Velti agreed to sell off various parts of its global business

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