Baidu

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Baidu

Microsoft enters MSN ad agreement with Baidu

The partnership will give advertisers from around the world the opportunity to reach US consumers on MSN properties via Baidu’s MediaGo ad platform

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Baidu

Google, Microsoft, Alibaba help found data protection consortium

Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on

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Baidu

Snap looks to Baidu as its advertiser representative in Asia

Snap has renewed its sales partnership with Baidu, authorising the Chinese search giant to act as Snap’s representative to advertisers in Greater China, Japan, and South Korea. The partnership, which

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Baidu

Yext looks toward tourism targeting with Chinese app integrations

Yext, a digital knowledge management platform, has integrated with a group of apps directed at Chinese travellers around the world to give businesses outside of China in control of the

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Baidu

Baidu doubles down on self-driving

Baidu is getting even more serious about self-driving cars with updates to its Apollo open-source autonomous vehicle technology platform. The first is a suite of products and solutions for mass

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Baidu

Baidu strikes self-driving car deals with Ford and Volvo

Chinese internet search giant Baidu has joined forces with both Ford and Volvo to work on the development of self-driving cars. With Ford, Baidu has agreed a two-year autonomous vehicle

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Baidu

Nvidia unveils AI platforms for self-driving, smart assistants, and AR in vehicles

US chipmaker Nvidia kickstarted the Consumer Electronics Show (CES) 2018 by unveiling the autonomous machine intelligence processor that will be at the heart of its over 320 self-driving collaborations. The

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Baidu

Baidu-owned video platform apologises for “flirtatious secretary” VR assistant

iQiyi, a video platform owned by Chinese search giant Baidu, has taken a virtual reality assistant offline for “modification” after complaints that it demeaned and sexualised women. The avatar, called

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Baidu

Baidu and Xiaomi to collaborate on AI and the internet of things

China’s answer to Google, Baidu, and Chinese smartphone maker Xiaomi have announced a partnership that will see the pair combine on AI and the internet of things (IoT). The partnership,

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Baidu

Baidu unveils smart speaker thats, well, different

China’s answer to Google, Baidu, has unveiled an AI-powered smart speaker with a design that’s interesting to say the least. Raven H represents Baidu’s first step into the AI consumer

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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