Neuron, part of the ‘Digital Vodafone’ transformation programme, will enable Vodafone to use real-time data analytics to gain insights into its business
With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Tim Maytom talks to Shumel Lais, CEO of Appsumer, about how
Microsoft has warned that copyright reforms planned by EU legislators could damage the European Unions digital development in the future. The planned reforms, which would involve limiting the use of
As always, Mary Meeker’s annual Internet Trends Report is a treasure trove of information and insights into the changing landscape of the digital world, but at 294 pages, there’s almost
Ardi Kolah, author of The GDPR Handbook, argues that while GDPR may have been a pain for both marketers and consumers, we are entering an exciting new phase where personal
Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these
You’ve likely heard the warnings: GDPR is coming. Depending on who you listen to, it could mark the end of digital marketing as we know it, or it could just
Data Alliance, a WPP company that provides enhanced access to data-driven marketing applications, has announced a global partnership with Spotify aimed at providing insights and generating new creative and programmatic
92 per cent of consumers do not fully understand what companies do with the personal information about them that is held on record, a survey by the Chartered Institute of
Adsquare CEO Tom Laband explains how moment marketing and holistic consumer understanding drive the demand for new data platforms Data is truly changing modern marketing, and our industry is sitting
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry