Big Data

Default Image
Big Data

Vodafone teams up with Google Cloud to support its digital transformation

Neuron, part of the ‘Digital Vodafone’ transformation programme, will enable Vodafone to use real-time data analytics to gain insights into its business

Default Image
Big Data

Dmexco 2018 – Balancing Data with Appsumer

With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Tim Maytom talks to Shumel Lais, CEO of Appsumer, about how

Default Image
Big Data

Microsoft warns of dangers surrounding EU data limits

Microsoft has warned that copyright reforms planned by EU legislators could damage the European Unions digital development in the future. The planned reforms, which would involve limiting the use of

Default Image
Big Data

Mary Meeker 2018: What marketers need to know

As always, Mary Meeker’s annual Internet Trends Report is a treasure trove of information and insights into the changing landscape of the digital world, but at 294 pages, there’s almost

Default Image
Big Data

Viewpoint: How to do more, not less, with personal data

Ardi Kolah, author of The GDPR Handbook, argues that while GDPR may have been a pain for both marketers and consumers, we are entering an exciting new phase where personal

Default Image
Big Data

Investment Round: UiPath, Dianomi, Whoop, Edgybees and more

Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these

Default Image
Big Data

GDPR 101: Our guide to the incoming EU regulations

You’ve likely heard the warnings: GDPR is coming. Depending on who you listen to, it could mark the end of digital marketing as we know it, or it could just

Default Image
Big Data

Spotify and WPPs Data Alliance Enter Global Partnership

Data Alliance, a WPP company that provides enhanced access to data-driven marketing applications, has announced a global partnership with Spotify aimed at providing insights and generating new creative and programmatic

Default Image
Big Data

Consumers Confused and Fearful About Use of Data

92 per cent of consumers do not fully understand what companies do with the personal information about them that is held on record, a survey by the Chartered Institute of

Default Image
Big Data

The New Breed of Data Exchange

Adsquare CEO Tom Laband explains how moment marketing and holistic consumer understanding drive the demand for new data platforms Data is truly changing modern marketing, and our industry is sitting

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: