Bitcoin

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Bitcoin

NYSE owners team with Microsoft, Starbucks and more for Bitcoin ecosystem

Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, has announced plans to enter the cryptocurrency market with a digital asset platform that serve as an “ecosystem”

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Bitcoin

Viewpoint: Weighed down by the blockchain

The evolution of Bitcoin and other cryptocurrencies has been a fascinating one to watch. From an obscure concept understood by only a tiny handful of evangelists to a global network

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Bitcoin

Bank of England chief: Bitcoin has pretty much failed as a currency

The governor of the Bank of England Mark Carney has dubbed Bitcoin a failure, as it has not been able to become a store of value or a useful way

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Bitcoin

Stripe ends Bitcoin support, saying it doesnt make sense as payment method

Fintech startup Stripe was one of the first major payments companies to support Bitcoin payments back in 2014, but now the firm has announced that it is ending support for

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Telegram is seeking a $1.2bn ICO to spearhead a decentralised economy

Cloud-based private messaging app Telegram is looking to get in on the cryptocurrency act in a big way with an initial coin offering (ICO) worth at least $1.2bn. The ICO,

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Hackers took advantage of companies on Amazons cloud to mine Bitcoin

At least two multi-billion-dollar companies have been hacked in order to use their Amazon Web Services (AWS) computing resources to mine Bitcoins. Hackers were able to access Amazon’s cloud servers

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China deems ICOs illegal, and its only the start of its digital currency clamp down

China is reportedly clamping on the use of virtual currencies after banning the use of cryptocurrencies in fundraising schemes. Reports coming out of the country suggest that so-called initial coin

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Burger King Russia launches ‘WhopperCoin’ crypto-currency

Fast-food brand Burger King has launched its own crypto-currency, called the WhopperCoin, in its Russian branches, with customers able to claim one coin for every rouble (1.3p) they spend on

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Innovation Lab: Self-healing Robots, Nanotech Spiderweb and Taylor Swift in Space

At Mobile Marketing, we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

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Blockchain Explained

Blockchain is a term you are likely to have heard, but a concept that you may not be quite able to wrap your head around. To understand the technology, it makes

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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