Blippar Archives - Mobile Marketing Magazine

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Revived Blippar raises $5m to accelerate global growth

Blippar intends to use the capital to reinforce its position as a leader in the AR space by further developing its technology and accelerating its growth in the US, Europe, and Asia

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Corona Hard Seltzer debuts tropical beach AR experience

The WebAR experience, created by AR technology company Blippar, enables consumers to travel to a virtual tropical beach where they receive exclusive Corona Hard Seltzer cocktail recipes, can purchase products, and have the ingredients delivered to their home through Basketful

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Movers and Shakers: Now TV, Ericsson, McCann, Blippar, DAZN, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Kelloggs debuts web-based AR campaign for Coco Pops

Working with Blippar, 500,000 Coco Pops cereal boxes featuring digital activations for children have been debuted across Gulf Cooperation Council countries

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Movers and Shakers: Triller, Blippar, Curve, Globant, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Blippar

OnePlus launches latest smartphone entirely in AR

The presentation featured a 360-degree AR stage with video content and animations displayed on virtual screens and a digital avatar of OnePlus Co-founder Carl Pei

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Movers and Shakers: FreeWheel, VaynerMedia, Sublime, Criteo, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Blippar

Blippar is back with a web-based AR offering

Blippar, an augmented reality (AR) firm which was on the brink of extinction last year, has unveiled a web-based AR solution, enabling anybody to create and distribute AR experiences on

Blippar

Blippar collapses into administration after investor fall-out

UK augmented reality firm Blippar has confirmed it is entering into administration after a row between investors prevented it tapping into funding that could – though only could – have

Blippar

2018 Awards Preview – Most Effective Augmented Reality/Virtual Reality Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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