BMW and Daimler team up on autonomous driving

German automotive giants BMW and Daimler have agreed to join forces on the development of automated driving technologies, sealing the deal first drawn up earlier this year. The long-term partnership


Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during


BMW and Daimler to join forces on self-driving tech, complete carsharing merger

German automakers BMW and Daimler have agreed to team up on automated driving, building on the pair’s already close relationship. Alongside the deal, BMW and Daimler announced that they had


BMW and Daimler get the nod from US regulators for mobility services merger

Earlier this year, German automakers BMW and Daimler announced their intentions to merge the business units of their mobility services. Now, the pair are finally able to push ahead with


BMW launches ride-hailing service in China

BMW has introduced a ride-hailing service in China to provide a challenge to Didi Chuxing – after becoming the first foreign company to be granted a ride-hailing operating license in


Peoples Choice 2018 Spotlight – Brand of the Year

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself


BMW in-car voice assistant to launch next year

Automotive manufacturer BMW has announced that it will launch an in-car voice-controlled intelligent assistant next year. Called the BMW Intelligent Personal Assistant, the platform has been described as “the start


BMW and Daimler link up to combine transportation services

BMW and Daimler are joining forces to merge the business units of their mobility services, meaning the pair will link up on the existing services they offer in car sharing,


BMW purchases parking app Parkmobile to cut traffic

BMW has completed the acquisition of Parkmobile, a provider of mobile parking services in North America, in a bid to reduce traffic by making it easier for people to find


BMW first to take Snapchats augmented trial Lens for a test drive

BMW has become the first brand to use Snapchat’s latest ad product, the ‘augmented trial’ Lens. Promoting the new BMW X2 model in North America and Europe, the Lens enables

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