Programmatic advertising firm MediaMath has teamed up with White Ops, a cybersecurity company, in a bid to protect advertisers, agencies, and publishers from bots. The partnership is aimed at providing
New York state attorney general Letitia James has reached a precedent-setting settlement with Devumi LLC and related companies, who were accused of selling fake social media followers and activity on platforms
Today sees the US launch of Facebook’s bot Discovery tool, announced at F8 back in April. It allows users to find bots and businesses on Messenger. Tap on the ‘Discover’
A large number of Twitter users are bots, according to research. The research, from two computer science researchers at University College London (UCL), reported by the BBC found there were
Zvelo, a content categorisation, brand safety and ad fraud prevention company, has introduced a free bot detection service that enables businesses to gain better understanding of the impact of their
As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January.
Google has acquired API.AI, which specialises in tools that help developers build bots that are able to decipher the nuances in everyday language and enable them to engage in more
Performance optimisation firm Maxifier has released a new ad fraud detection solution that enables marketers to detect fraudulent inventory as part of its buy-side optimisation platform, Admax Trade. Click fraud
Tinder users at this years South by Southwest (SXSW) festival have found themselves part of a clever marketing stunt as they were seduced by a chatbot promoting a new film
Video viewability rose nine per cent on the previous quarter, hitting 39 per cent, while ad fraud for video ads dropped five per cent, from 15 to 10 per cent
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research