Movers & Shakers: Turn, Brainstorm, YOC and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track


Brainstorm/MMA Survey Highlights Consumers Ambivalent Approach to Location Data

The majority of consumers (74 per cent) are happy to share location data with third parties. However, most (72 per cent) believe that companies are not taking adequate steps to


Brainstorm Set to Electrify Telefónicas Global Marketing Strategy

Mobile marketing platform provider Brainstorm Mobile Solutions has signed a three year contract with Telefónica to deliver location-based marketing campaigns across its entire global business. Brainstorms platform has already been

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