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Marketing budgets cut for first time in seven years over Brexit uncertainty

Brexit uncertainty has caused marketers to cut their budgets for the first time in seven years

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UK marketing budgets stall over political uncertainty

UK marketing budgets have stalled in the second quarter of 2019, despite the year’s surprising positive start in Q1, as a result of continued uncertainty over Brexit and political leadership.

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UK marketing budgets make unlikely return to growth

UK marketers increased their marketing budgets markedly in the first quarter of 2019 – a significant contrast to the fourth quarter of 2018, when budgets stalled for the first time

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UK set to lead self-driving, but Brexit car crash could threaten progress, report finds

The UK could be in a position to lead the global connected and autonomous vehicle (CAV) market, adding £62bn to the economy by 2030, should Brexit work out in favour

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Merchandise production platform Teespring announces investment in UK creators

California-based e-commerce platform Teespring has announced plans to invest $1m into its UK content creators and has also named London as the company’s official European Creator HQ. Although Teespring is

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Brexit concerns cause UK ad budget to stall for first time since 2012

Ongoing political and economic uncertainty surrounding Brexit has seen six years of continuous growth for UK marketing budgets grind to a halt. According to the latest IPA Bellwether report, marketers

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Pro-Brexit dark ads campaign may have reached over 10m Brits on Facebook

More than 10m Brits may have been targeted by a pro-Brexit £250,000 ‘dark ads’ Facebook campaign from an anonymous source which was aimed at the idea of ‘binning Chequers’. According

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Vote Leaves Brexit ads and targeting methods revealed by Facebook

New files released by Facebook to a committee of MPs investigating the social network have revealed that the official Vote Leave campaign spent more than £2.7m on targeted ads during

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Twitter plays down Russian Brexit influence on its platform

Twitter has talked down suggestions that Russian entities used its platform to influence the UK’s 2016 Brexit vote, saying that a mere one per cent of accounts in a large

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Facebook and Twitter agree to work with the UK on Russian ad probe

Facebook and Twitter have both reportedly sent letters to the UK government to confirm they will cooperate with the nation on its investigation into Russian influence during the 2016 EU

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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