Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath
Yahoo has adopted BrightRoll – the name of the programmatic video ad platform it acquired last year – as the unified brand for its entire programmatic ad offering. This will
Yahoo-owned digital video firm BrightRoll has expanded its suite of mobile video solutions with the aim of helping advertisers maximise the impact their campaigns have across various screens and devices.
Yahoo is currently hosting its first ever Mobile Developer Conference in San Francsico, and as part of the event, has revealed a new suite of services aimed at helping developers
2014 has proven a bumper year for advertising technology firm mergers and acquisitions, with over 50 per cent more significant ad tech acquisitions this year compared to 2013. In total,
Programmatic video ad platform BrightRoll, which was recently acquired by Yahoo for $640m (£408m), has unveiled a partner program aimed at bringing technology and data companies together to develop advanced
Using mobile video to complement traditional TV campaigns can easily increase a marketers targeted reach by up to 12.7 per cent, research has shown. The figures come from a study
Programmatic video advertising platform BrightRoll has announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a diverse
Programmatic video advertising platform Brightroll has added mobile audience targeting to its offering, using data from BlueKai. More third-party data partners will be announced in the coming months. The BlueKai
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support