Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath


Yahoo Brings Together Programmatic Offering as BrightRoll

Yahoo has adopted BrightRoll – the name of the programmatic video ad platform it acquired last year – as the unified brand for its entire programmatic ad offering. This will


BrightRoll Expands Mobile Video Ad Suite

Yahoo-owned digital video firm BrightRoll has expanded its suite of mobile video solutions with the aim of helping advertisers maximise the impact their campaigns have across various screens and devices.


Yahoo Unveils Mobile Developer Suite

Yahoo is currently hosting its first ever Mobile Developer Conference in San Francsico, and as part of the event, has revealed a new suite of services aimed at helping developers


Ad Tech M&A Activity Up 50 per cent in 2014

2014 has proven a bumper year for advertising technology firm mergers and acquisitions, with over 50 per cent more significant ad tech acquisitions this year compared to 2013. In total,


BrightRoll Launches Partner Program to Expand Video Ad Ecosystem

Programmatic video ad platform BrightRoll, which was recently acquired by Yahoo for $640m (£408m), has unveiled a partner program aimed at bringing technology and data companies together to develop advanced


Mobile Video Increases Reach of TV Campaigns by 12 per cent

Using mobile video to complement traditional TV campaigns can easily increase a marketers targeted reach by up to 12.7 per cent, research has shown. The figures come from a study


Brightroll Extends Audience Targeting Offering

Programmatic video advertising platform BrightRoll has announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a diverse


Brightroll Adds Mobile Audience Targeting

Programmatic video advertising platform Brightroll has added mobile audience targeting to its offering, using data from BlueKai. More third-party data partners will be announced in the coming months. The BlueKai

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