British Airways

WATCH: British Airways launches latest TV advert in partnership with Uncommon Creative Studio
British Airways

WATCH: British Airways launches latest TV advert in partnership with Uncommon Creative Studio

British Airways (BA) has launched its latest TV advert and brand campaign as part of its “A British Original” positioning. In partnership with creative agency, Uncommon Creative Studio, the airline’s

Default Image
British Airways

BA investigation reveals additional victims of data breach

More than 185,000 additional people may have had payment card details stolen from British Airways during an attack on its website, in a breach that was only discovered while investigating

Default Image
British Airways

British Airways are latest firm to suffer data breach, with almost 400,00 affected

British Airways has been forced to apologise to hundreds of thousands of its customers after their credit card details and other personal information were stolen over a two-week period in

Default Image
British Airways

British Airways Launches Emoji-powered Holiday Ideas Chatbot

British Airways has become the latest brand to enter the world of chatbots, with the launch of its new its new holiday inspiration tool. Through the use of emojis, customers

Default Image
British Airways

Awards Preview – Most Effective Brand

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we continue our

Default Image
British Airways

Amazon the UKs Most Visited Site Across All Platforms

The latest quarterly IMRG comScore Top 50 Retailer Ranking, based on June data from the comScore MMX Multi-platform, sees Amazon UK retain its top spot from June 2015, with Argos

Default Image
British Airways

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard is teaming up with British Airways and TfL as part of its Trip Hack hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across

Default Image
British Airways

Inmarsat Bringing In-Flight Broadband Across the EU

Mobile satellite services operator Inmarsat is to deliver in-flight high speed broadband services to commercial and business passengers across Europe, it unveiled today. British Airways is already in advanced discussions

Default Image
British Airways

Miles Ahead: Talking Loyalty with Avioss Mobile Chief

DM: Martin, the event is drawing ever-closer, can you give us an idea what you’ll be talking about tomorrow please?  MY: I’ll be giving a brief introduction to the Avios

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: