British Airways

WATCH: British Airways launches latest TV advert in partnership with Uncommon Creative Studio

British Airways (BA) has launched its latest TV advert and brand campaign as part of its “A British Original” positioning. In partnership with creative agency, Uncommon Creative Studio, the airline’s

British Airways

BA investigation reveals additional victims of data breach

More than 185,000 additional people may have had payment card details stolen from British Airways during an attack on its website, in a breach that was only discovered while investigating

British Airways

British Airways are latest firm to suffer data breach, with almost 400,00 affected

British Airways has been forced to apologise to hundreds of thousands of its customers after their credit card details and other personal information were stolen over a two-week period in

British Airways

British Airways Launches Emoji-powered Holiday Ideas Chatbot

British Airways has become the latest brand to enter the world of chatbots, with the launch of its new its new holiday inspiration tool. Through the use of emojis, customers

British Airways

Awards Preview – Most Effective Brand

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we continue our

British Airways

Amazon the UKs Most Visited Site Across All Platforms

The latest quarterly IMRG comScore Top 50 Retailer Ranking, based on June data from the comScore MMX Multi-platform, sees Amazon UK retain its top spot from June 2015, with Argos

British Airways

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard is teaming up with British Airways and TfL as part of its Trip Hack hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across

British Airways

Inmarsat Bringing In-Flight Broadband Across the EU

Mobile satellite services operator Inmarsat is to deliver in-flight high speed broadband services to commercial and business passengers across Europe, it unveiled today. British Airways is already in advanced discussions

British Airways

Miles Ahead: Talking Loyalty with Avioss Mobile Chief

DM: Martin, the event is drawing ever-closer, can you give us an idea what you’ll be talking about tomorrow please?  MY: I’ll be giving a brief introduction to the Avios

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