Buzzfeed

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Buzzfeed

Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Buzzfeed’s Tasty have partnered to launch a new in-app feature, Shoppable Recipes, which lets viewers add ingredients from a Tasty video straight to their Walmart grocery cart. To

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Buzzfeed

Buzzfeed investigation uncovers massive ad fraud scheme

An investigation by BuzzFeed News has found a sophisticated ad fraud scheme involving over 125 Android apps, with user behaviour tracked to enable hundreds of millions of dollars to be

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Buzzfeed

BuzzFeed restructures ad sales team in effort to boost revenues

Digital publisher BuzzFeed is undergoing a series of restructures to its ad sales team. The changes are part of a pivot away from Facebook and towards other sources of revenue,

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Buzzfeed

BuzzFeed prepares to make its mark in China with Bytedance content agreement

BuzzFeed has linked up with Bytedance, a Chinese AI-powered content platform, to help the US publisher make its mark in China. The content licensing agreement will see BuzzFeed’s content from

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Buzzfeed

BuzzFeed partners with Walmart and Jet for Tasty mCommerce

BuzzFeed has teamed up with Walmart and Jet to give users of its Tasty food social network the ability to order products directly from within the Tasty app. With the

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Buzzfeed

Samsung delivers 360° holiday campaign with Buzzfeed and Brit+Co

Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung. For the campaign, Samsung

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Buzzfeed

BuzzFeeds live Twitter morning show attracts 1m viewers every day

Hosts Saeed Jones and Isaac Fitzgerald (BuzzFeed News) BuzzFeed’s daily morning news show on Twitter has reached as many as 1m unique viewers every weekday since its launch on 25

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Buzzfeed

Banner ads return to Buzzfeed as company aims to blend programmatic and native

Digital publisher BuzzFeed is set to finally introduce banner ads to its website and mobile apps in an effort to boost monetisation of its audience, after years of eschewing the

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Buzzfeed

BuzzFeed to air daily morning news show on Twitter

BuzzFeed will be launching a weekday live morning show on Twitter, as part of the content deal signed with the microblogging platform in May. AM to DM, launching on September

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Buzzfeed

Buzzfeed launches Tasty One Top induction hob to complement Tasty app

Publisher BuzzFeed has launched the Tasty One Top, a $149 (£114), Bluetooth-enabled induction cooktop designed to support its new Tasty app for the iPhone. The device ships in November, with

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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