Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Buzzfeed’s Tasty have partnered to launch a new in-app feature, Shoppable Recipes, which lets viewers add ingredients from a Tasty video straight to their Walmart grocery cart. To


Buzzfeed investigation uncovers massive ad fraud scheme

An investigation by BuzzFeed News has found a sophisticated ad fraud scheme involving over 125 Android apps, with user behaviour tracked to enable hundreds of millions of dollars to be


BuzzFeed restructures ad sales team in effort to boost revenues

Digital publisher BuzzFeed is undergoing a series of restructures to its ad sales team. The changes are part of a pivot away from Facebook and towards other sources of revenue,


BuzzFeed prepares to make its mark in China with Bytedance content agreement

BuzzFeed has linked up with Bytedance, a Chinese AI-powered content platform, to help the US publisher make its mark in China. The content licensing agreement will see BuzzFeed’s content from


BuzzFeed partners with Walmart and Jet for Tasty mCommerce

BuzzFeed has teamed up with Walmart and Jet to give users of its Tasty food social network the ability to order products directly from within the Tasty app. With the


Samsung delivers 360° holiday campaign with Buzzfeed and Brit+Co

Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung. For the campaign, Samsung


BuzzFeeds live Twitter morning show attracts 1m viewers every day

Hosts Saeed Jones and Isaac Fitzgerald (BuzzFeed News) BuzzFeed’s daily morning news show on Twitter has reached as many as 1m unique viewers every weekday since its launch on 25


Banner ads return to Buzzfeed as company aims to blend programmatic and native

Digital publisher BuzzFeed is set to finally introduce banner ads to its website and mobile apps in an effort to boost monetisation of its audience, after years of eschewing the


BuzzFeed to air daily morning news show on Twitter

BuzzFeed will be launching a weekday live morning show on Twitter, as part of the content deal signed with the microblogging platform in May. AM to DM, launching on September


Buzzfeed launches Tasty One Top induction hob to complement Tasty app

Publisher BuzzFeed has launched the Tasty One Top, a $149 (£114), Bluetooth-enabled induction cooktop designed to support its new Tasty app for the iPhone. The device ships in November, with

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