Caffe Nero

Caffè Nero launches in-app Easter egg hunt

Caffè Nero has teamed up with the Victoria and Albert (V&A) Museum to launch its second consecutive Alice in Wonderland-themed Easter Egg Hunt via its Yoyo-powered app. Until 21 April,

Caffe Nero

Caffè Nero: “The app is much more about utility than it is about brand content”

Caffè Nero has launched its first-ever app. We spoke to head of marketing Marcus Denison-Smith about the thinking behind the launch, how it compares to the competition, and how the brand is hoping to use the app to build better relationships with its customers.

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