Cannes Lions

Cannes Lions 2024: Industry experts reveal top priorities
Cannes Lions

Cannes Lions 2024: Industry experts reveal top priorities

Mobile Marketing Magazine asks industry experts about the key themes that should take priority as they prepare for the biggest celebration in marketing, Cannes Lions. Subscribe to Mobile Marketing Magazine

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Cannes Lions

2019 Cannes takeaways

Ivan Markman, chief business officer at Verizon Media, discusses what he got out of this years Cannes Lions Transparency is changing… everything  The big topic of the week was change,

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Cannes Lions

Cannes: the value of awards, relationships – and getting away from the crowds

Chris Childs, managing director at TabMo UK, reviews the Cannes Lions International Festival of Creativity. It’s that time of year when the great and the good of the advertising world

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Cannes Lions

Smart advertising – News UK on its intelligent ad product unveiled at Cannes Lions

Following the unveiling of NewsIQ at the Cannes Lions Festival of Creativity, Tyrone Stewart sat down with Ben Walmsley, digital commercial director at News UK, to discuss the product in

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Cannes Lions

Philips and Isobar show off AR campaign at Cannes Lions

Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at this years Cannes Lions Festival. The concept aims to

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Cannes Lions

Facebook to put autoplaying video ads in Messenger

Facebook is reportedly set to start introducing autoplaying video ads into its Messenger platform. The ads will begin rolling out on Monday, initially appearing for a small number of users

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Cannes Lions

Mobile engagement and ad quality headline the Cannes 2018 agenda

Maggie Mesa, head of mobile at OpenX, casts an eye over the trends that have appeared at this years Cannes Lions Festival of Creativity and what they mean for the

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Cannes Lions

Cannes Lions gets an overhaul, Publicis confirms 2019 return to Festival

Cannes Lions, the festival which awards the best in creative communications and advertising, has been criticised over the last few years for losing its direction, and has seen many major

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Cannes Lions

Cannes Lions: Wheres the Creativity?

Mobile Marketing commercial director James McGowan shares his take on a quiet Cannes Lions Festival. What was the biggest news to come out of Cannes this week? From my vantage

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Cannes Lions

Paying Attention to the Man Behind the Curtain – Tapjoy

As the ad industry descends on Cannes, Andy Chandler, VP EMEA at Tapjoy, discusses a vitally important conversation that should be on everyones lips. The time to uncork bottles of

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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