Celtra

How should mobile ad effectiveness be measured?

IAB UK recently launched National Anti Click-Through Rate Day, to highlight the industry’s over-reliance on vanity metrics for measuring digital ad effectiveness. This light-hearted message underlined a more serious need

Celtra

Digital advertising: Where we stand and what to expect in 2019

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 per cent year-on-year. Mobile

Celtra

Innovation in mobile

Mobile is the most used of all digital devices, making up 75 per cent of time spent online. Mobile has therefore become an extremely valuable advertising medium for major brands

Celtra

Creative success on mobile

Digital advertising offers advertisers the ability to reach their target audience with increased precision and reliability. But when it comes to delivering creative and emotive content, mobile is often treated

Celtra

Peoples Choice Spotlight: Ad or Martech Platform of the Year

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself

Celtra

Celtra receives $15m backing from WPP and Unilever

Advertising and PR company WPP and FMCG giant Unilever have both taken a minority stake in Celtra, a digital advertising creative management platform, following a $15m financing round. Boston, US-headquartered

Celtra

Weve & Celtra: “Why should programmatic be in conflict with creative?”

Weves Tom Pearman and Celtras Jonathan Milne talk creativity in mobile advertising, why it hasnt been a priority, and where it fits with programmatic trading

Celtra

Pepsi Max Teams up with Weve and Celtra to Create Volley 360

Pepsi Max has joined forces with O2-owned mobile marketing and insights provider Weve and creative ad tech platform Celtra to launch a UK mobile campaign using 360° immersive video. Pepsi

Celtra

Awards Preview – Ad or Marketing Tech Platform of the Year

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. With the Awards just

Celtra

Awards Preview – Mobile Marketer of the Year

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we turn to

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