CES 2017

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CES 2017

Nokia Finally Returns to Smartphone Market

Nokia has returned to the mobile device game with its first smartphone in three years – however, it will only be available in China. The Nokia 6, costing ¥1,699 (£202),

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CES 2017

Smartvue Upgrades its Security Features

Internet of things (IoT) video micro service provider, Smartvue Corporation has announced the next generation of its security upgrades. The new suite of security features aim to ‘prevent and minimise

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CES 2017

CES: All The Biggest Announcements

Its been a packed week at CES, the Las Vegas show that traditionally sets the pace for the year to come in tech. We cast our eye over the most important stories,

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CES 2017

Innovation Lab: CES Special

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

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CES 2017

Carnival to Introduce Wearable Tech to its Cruise Ships

The world’s largest travel leisure company Carnival Corporation is set to introduce a new way to navigate its cruise ships. The Ocean Medallion, a wearable chip enabling customers aboard the

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CES 2017

AOL Intoduces Ad Offering to Drive Awareness, Sales and Innovation

Verizon-owned AOL has launched an ad creative framework aimed at driving brand awareness, sales, and innovation. The BrandBuilder, powered by AOL data and platforms, ‘supports ad experiences across display, video,

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CES 2017

Honda and Visa Collaborate with Gilbarco and IPS Group for In-vehicle Mobile Payments

Japanese multinational Honda – in partnership with Visa, Gilbarco Veeder-Root and IPS Group – has unveiled a proof of concept for in-vehicle payments at CES 2017. Through smartphone integrations, Honda

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CES 2017

Fossil Introduces New Smartwatches to its Brands

Fossil Group has announced it is set to double its wearable production to 300 products with the introduction of new smartwatches from several of its brands. Armani Exchange, Fossil, Skagen

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CES 2017

Ford Brings Amazon Alexa to the Roads

Ford and Amazon have teamed to bring Alexa to Ford vehicles – allowing drivers the chance to control their car from the comfort of their home, if they own devices

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CES 2017

LG Unveils Amazon Alexa-featuring Refrigerator

LG has unveiled a refrigerator with an embedded screen that can be controlled via voice, due to Amazon’s Alexa. It is powered by LG’s webOS smart platform. Smart InstaView features

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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