The Fake News Immunity Chatbot, launched in response to the amount of COVID-19 misinformation circulating the internet, introduces users to a quiz-like game featuring rhetorical strategies – and fallacies – from great philosophers including Aristotle, Socrates, and Gorgias
The COVID-19 Care Assistant will provide useful information and videos, a symptom checker, 24/7 live chat access and virtual consultations with trained member of Babylon’s staff, the ability to log symptoms, and hospital referrals
A chatbot therapist app has been launched to help treat the growing number of people suffering from depression. The app, called ‘Flow’, was developed by Malmö-based medical device company Flow Neuroscience
The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have
Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The
Mobile Marketing speaks to Benjamin Alex, business efficiency and transformation lead at Tryg, to discuss how conversational AI can be used to improve internal communications and not just for interacting
The Barbican Centre, a leading London-based performance arts centre, has teamed up with martech agency Byte to launch a chatbot in support of its latest exhibition. The Facebook Messenger chatbot
The team from mobile app management platform Kumulos take a look at the trends we can expect to see within mobile app development this year. Researching mobile app development trends
Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support