Cheetah Mobile

Default Image
Cheetah Mobile

Five Key Takeaways for Transitioning to Vertical Video

People are spending more time on their mobile phones than ever before, and 99% of that time, they’re holding their phones vertically. Studies show that vertical video is an effective

Default Image
Cheetah Mobile

MWC: Cheetah Mobile – Opening Up

Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of

Default Image
Cheetah Mobile

Cheetah Mobile rebrands mobile ad business to focus on vertical video

Chinese mobile internet company Cheetah Mobile has rebranded its mobile ad business as it begins to focus strongly on vertical video ads. Cheetah Ads, formerly Cheetah Ad Platform, offers full

Default Image
Cheetah Mobile

Cheetah Mobile Appoints SpotX to Monetise Video In-app

Chinese mobile internet company Cheetah Mobile has appointed SpotX, an online video advertising platform, to help monetise video in its suite of over 20 iOS and Android apps. Cheetah has

Default Image
Cheetah Mobile

Marketers Beware: The App Landscape is Changing

Cristina Constandache, VP at Cheetah Mobile, shares her insights into how consumers are changing the way they interact with apps, and what mobile marketers can do to keep up. Mobile is

Default Image
Cheetah Mobile

Dmexco 2016: Cheetah Mobile

David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the

Default Image
Cheetah Mobile

Cheetah Buys News Republic for $57m

Chinese app developer Cheetah Mobile has acquired news aggregator News Republic for $57m (£43m) At first glance, the acquisition looks a slightly odd one – to date, Cheetah has been

Default Image
Cheetah Mobile

Mobile – The Ultimate Marketing Weapon

After sitting on a mobile panel at the Cannes Festival of Creativity last week, Cheetah Mobile VP Cristina Constandache shares her thoughts and predictions on the four areas that advertisers need to focus on

Default Image
Cheetah Mobile

Cannes 2016: Cheetah Mobile

VP Cristina Constandache explains all about Cheetah Mobile, and how its using native advertising to monetise its position as the worlds third biggest app publisher. This content was sponsored by Cheetah Mobile and

Default Image
Cheetah Mobile

Dmexco: Cheetah Ad Platform

Cristina Constandache, VP business partnerships at Cheetah Ad Platform, discusses the state of mobile in 2015, and what lies ahead in 2016.

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: