Cheetah Mobile

Five Key Takeaways for Transitioning to Vertical Video

People are spending more time on their mobile phones than ever before, and 99% of that time, they’re holding their phones vertically. Studies show that vertical video is an effective

Cheetah Mobile

MWC: Cheetah Mobile – Opening Up

Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of

Cheetah Mobile

Cheetah Mobile rebrands mobile ad business to focus on vertical video

Chinese mobile internet company Cheetah Mobile has rebranded its mobile ad business as it begins to focus strongly on vertical video ads. Cheetah Ads, formerly Cheetah Ad Platform, offers full

Cheetah Mobile

Cheetah Mobile Appoints SpotX to Monetise Video In-app

Chinese mobile internet company Cheetah Mobile has appointed SpotX, an online video advertising platform, to help monetise video in its suite of over 20 iOS and Android apps. Cheetah has

Cheetah Mobile

Marketers Beware: The App Landscape is Changing

Cristina Constandache, VP at Cheetah Mobile, shares her insights into how consumers are changing the way they interact with apps, and what mobile marketers can do to keep up. Mobile is

Cheetah Mobile

Dmexco 2016: Cheetah Mobile

David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the

Cheetah Mobile

Cheetah Buys News Republic for $57m

Chinese app developer Cheetah Mobile has acquired news aggregator News Republic for $57m (£43m) At first glance, the acquisition looks a slightly odd one – to date, Cheetah has been

Cheetah Mobile

Mobile – The Ultimate Marketing Weapon

After sitting on a mobile panel at the Cannes Festival of Creativity last week, Cheetah Mobile VP Cristina Constandache shares her thoughts and predictions on the four areas that advertisers need to focus on

Cheetah Mobile

Cannes 2016: Cheetah Mobile

VP Cristina Constandache explains all about Cheetah Mobile, and how its using native advertising to monetise its position as the worlds third biggest app publisher. This content was sponsored by Cheetah Mobile and

Cheetah Mobile

Dmexco: Cheetah Ad Platform

Cristina Constandache, VP business partnerships at Cheetah Ad Platform, discusses the state of mobile in 2015, and what lies ahead in 2016.

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