Christmas

Channel 4 unites with supermarkets to take stand against racism in solidarity with Sainsburys

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate, airing ads carrying the hashtag #StandAgainstRacism one after the other

Christmas

Online retail set for Black Friday boost of up to 45 per cent, thanks to UK lockdown

Online sales are forecasted to grow by between 35 and 45 per cent between 23 and 30 November, according to online retail industry association IMRG

Christmas

Walkers launches social-first Christmas ad starring LadBaby

Walkers has turned its back on TV and launched a social-first Christmas campaign – featuring the likes of YouTube influencer LadBaby and the face of brand, Gary Linekar – to

Christmas

How messaging platforms can foil Christmas chaos, and keep customers happy

Cristina Constandache, chief revenue officer at Rakuten Viber, explains how brands can nail the customer experience they provide this Christmas

Christmas

Spotify and Sony Music launch AR effect inspired by Wham!s Last Christmas

The pair have teamed up with Byte London to let people transform themselves into Wham!s George Michael, as he appeared on the original cover of Last Christmas

Christmas

All marketers want for Christmas: Successful campaigns

Seedtags Dal Gill discusses how creative and relevant Christmas ad campaigns can have on impact on which brands consumers choose to spend their money with

Christmas

Mobile will be involved in the gift buying process for most this Christmas

As we enter the holiday season, Christmas advertising is still as important as ever – but brands need to make sure they are targeting people in the right places. According

Christmas

Five ways to improve your Christmas campaign planning with Facebook and Instagram

The Facebook IQ team provides advice for brands looking to get the most out of their Christmas campaigns Think Christmas is all about tradition? Think again. From the introduction of

Christmas

UK consumers increase pre-Christmas smartphone purchases by over 40 per cent

The number of Brits using their smartphones to make purchases online in the lead-up to Christmas has increased 44 per cent in 2018 compared to last year. This increase is

Christmas

Amazon’s underwhelming holiday projection hurts share price

Amazon’s share price fell around five per cent following its Q3 financial results despite record profits, with a conservative holiday forecast causing concerns among shareholders. Revenues were slightly below analyst

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