Coca Cola

Coca-Cola links up with Cargo to provide refreshments during Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available

Coca Cola

Fanta launches scary 4D VR experience for its Halloween campaign

Coca-Cola-owned soft drink brand Fanta has launched a VR campaign, which incorporates physical elements, to give people a fright in time for Halloween. The ‘13th Floor’ VR experience, which was

Coca Cola

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolinas Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance

Coca Cola

Sprite Celebrates Cavaliers Win with Social Video Campaign

Soft drink brand Sprite has a long-standing relationship with basketball player LeBron James, who serves as a brand ambassador for the Coca-Cola-owned drink, and the brand is taking advantage of

Coca Cola

Facebook Launches Lightweight Video Ads for Emerging Markets

Facebook has launched Slideshow, a lightweight video ad format for use in emerging markets where smartphones and high-speed data connections arent necessarily the norm. Facebook describes the ad as video,

Coca Cola

Coca Cola Tests Beacon Retargeting in Norwegian Cinemas

Coca Cola has been making use of beacon technology in movie theatres in Norway to improve engagement, in-store purchases, and even click-through rates thanks to a retargeting campaign. The pilot

Coca Cola

People’s Choice Awards – Top 5 Contenders Revealed

As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then

Coca Cola

Coca-Cola and BT Send Wi-fi Enabled Vending Machines to South Africa

Coca-Cola and BT are partnering to test out vending machines in South Africa which act as wi-fi hubs, with the aim of delivering online access to isolated communities. The project has

Coca Cola

Coca-Cola Launches Campaign Around Mobile Game and Wearables

Coca-Cola has partnered with Ubisoft to launch a marketing campaign around the release of the Just Dance Now mobile game. The campaign, which will see content be made available for

Coca Cola

Coca-Cola Testing iBeacon for World Cup

Coca-Cola is testing the viability of Apples iBeacon for use during the 2014 World Cup, as well its wider in-store marketing campaigns, to deliver relevant and tailored messaging. The company

More Stories

Video Interviews

Member Content