Coca Cola

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Coca Cola

Coca-Cola links up with Cargo to provide refreshments during Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available

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Coca Cola

Fanta launches scary 4D VR experience for its Halloween campaign

Coca-Cola-owned soft drink brand Fanta has launched a VR campaign, which incorporates physical elements, to give people a fright in time for Halloween. The ‘13th Floor’ VR experience, which was

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Coca Cola

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolinas Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance

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Sprite Celebrates Cavaliers Win with Social Video Campaign

Soft drink brand Sprite has a long-standing relationship with basketball player LeBron James, who serves as a brand ambassador for the Coca-Cola-owned drink, and the brand is taking advantage of

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Coca Cola

Facebook Launches Lightweight Video Ads for Emerging Markets

Facebook has launched Slideshow, a lightweight video ad format for use in emerging markets where smartphones and high-speed data connections arent necessarily the norm. Facebook describes the ad as video,

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Coca Cola

Coca Cola Tests Beacon Retargeting in Norwegian Cinemas

Coca Cola has been making use of beacon technology in movie theatres in Norway to improve engagement, in-store purchases, and even click-through rates thanks to a retargeting campaign. The pilot

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People’s Choice Awards – Top 5 Contenders Revealed

As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then

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Coca-Cola and BT Send Wi-fi Enabled Vending Machines to South Africa

Coca-Cola and BT are partnering to test out vending machines in South Africa which act as wi-fi hubs, with the aim of delivering online access to isolated communities. The project has

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Coca Cola

Coca-Cola Launches Campaign Around Mobile Game and Wearables

Coca-Cola has partnered with Ubisoft to launch a marketing campaign around the release of the Just Dance Now mobile game. The campaign, which will see content be made available for

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Coca Cola

Coca-Cola Testing iBeacon for World Cup

Coca-Cola is testing the viability of Apples iBeacon for use during the 2014 World Cup, as well its wider in-store marketing campaigns, to deliver relevant and tailored messaging. The company

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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