The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Just a week after AT&T sold its 9.5 per cent stake back to Hulu, Comcast is reportedly in talks to sell its shares to Disney, leaving Disney in complete control
T-Mobile and Comcast have partnered to create a new verification feature that will allow customers to avoid robocalls and spam across networks. Starting today, T-Mobile customers have immediate access to
In a not totally unexpected move, AT&T has sold its 9.5 per cent share back to Hulu for roughly $1.43bn, allowing majority shareholder Disney to gain even more control of
US quadplay provider Comcast has ended its efforts to acquire a group of media assets owned by 21st Century Fox, abandoning its bidding war with Disney to instead focus on
Both AT&T and Comcast have had their media acquisition deals approved by regulators, giving them the green light to acquire Time Warner and Sky respectively. The Comcast deal was approved
Comcast is expanding its home automation capabilities across all of its Xfinity services product portfolio – including X1, xFi, Xfinity Home, and Xfinity Mobile – making smart home controls available
Comcast has launched a personalised cloud-based wi-fi network, that can be controlled via a mobile app, for its 10m Xfinity customers with compatible wi-fi devices. The xFi experience provides customers
Three of the largest internet providers in the US, Comcast, Verizon and AT&T, have announced that they will not sell customers’ individual internet browsing information, a few days after the
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research