ComScore Archives - Mobile Marketing Magazine

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Movers and Shakers: Jellyfish, Yext, AdColony, Rokt, Comscore, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

ComScore

Movers and Shakers: FreeWheel, VaynerMedia, Sublime, Criteo, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

ComScore

Innovid teams with range of data firms for improved viewability measurement

Video marketing platform Innovid has announced that it is adding support for third party viewability measurement for all major vendors in VAST inventory, which accounts for the bulk of digital

ComScore

Twitter expands third-party relationships to ease viewability concerns

Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated

ComScore

comScore Launches Multi-platform Video Analytics Solution in UK

Cross-platform measurement firm comScore has brought its Video Metrix Multi-platform to the UK, providing marketers with a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices.

ComScore

PushSpring and comScore Partner for Improved Audience Data

Mobile app audience data firm PushSpring has announced a partnership with comScore that will introduce mobile audience segments for use in programmatic ad buying to its offering. PushSpring provides advertisers

ComScore

Apps Overtake Mobile Web in Time Spent Online

Mobile is increasingly the first device for consumers when it comes to going online, and that trend is demonstrated by the latest data from ComScore, which has found that more

ComScore

Amazon the UKs Most Visited Site Across All Platforms

The latest quarterly IMRG comScore Top 50 Retailer Ranking, based on June data from the comScore MMX Multi-platform, sees Amazon UK retain its top spot from June 2015, with Argos

ComScore

ComScore and xAd Partner to Tie Mobile Campaigns to In-store Visits

ComScore has partnered with xAd for a measurement solution that promises to link mobile campaigns to in-store visits. Using comScore’s campaign validation and lift methodology, and xAd’s Blueprints tech, the Location Lift solution will show which

ComScore

UK Women Ahead of Men in Time Spent on Smartphone

Women in the UK spend more of their time online on mobile devices than men, according to a UKOM report based on comScore data. Smartphones account for 49 per cent

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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