Content Marketing Archives - Mobile Marketing Magazine

Content Marketing

Content Marketing

Whats content marketing and why is it important?

To discuss the state of content marketing, Mobile Marketing Magazine sat down with Randy Frisch, CMO and co-founder of Uberflip, a content experience platform. In an effort to bring awareness

Content Marketing

Tourism Ireland promotes golfing opportunities with Sky Media

Tourism Ireland is working with Sky Media on its latest campaign that highlights the world class golfing opportunities available across the country, using native content marketing to inspire British golfers

Content Marketing

The 10 best quotes from Masterclassings B2B Marketing Masterclass

In January, Mobile Marketing was acquired by digital marketing events company Masterclassing. Following this, Mobile Marketing will now be covering all of Masterclassing’s London Masterclass events in addition to its

Content Marketing

Pinterest Creates Explore Section for Brands and Publishers

Pinterest is taking a leaf out of Snapchat and Instagrams book and building a new media channel for its app and web version which will enable publishers and brands to

Content Marketing

Dmexco 2016: Cheetah Mobile

David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the

Content Marketing

Duck Tape Takes Consumers on 360-degree Journey

ShurTech Brands, the company behind Duck Tape, has been showing off the lighter side of its products with a social media campaign that has embraced 360-degree video as it tracks

Content Marketing

Yahoo Expands Mobile Ads and Content Marketing

Even though all signs point to an imminent sale of its core internet business, Yahoo is still aiming to woo marketers attending this years Cannes Lions with an updated range

Content Marketing

Mondelez Shifts Focus to Mobile Marketing

Food and beverage producer Mondelez International has announced plans to increase investment in mobile apps, content marketing and digital video, following successes that the company has seen with campaigns from

Content Marketing

Zumobi Creates Mobile Microzines for Shoppable Retail Experience

Mobile content marketing firm Zumobi has revealed its latest partnership with luxury fashion retailer Bag Borrow or Steal, which will use Zumobis brand integration platform to aggregate content from across

Content Marketing

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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