To discuss the state of content marketing, Mobile Marketing Magazine sat down with Randy Frisch, CMO and co-founder of Uberflip, a content experience platform. In an effort to bring awareness
Tourism Ireland is working with Sky Media on its latest campaign that highlights the world class golfing opportunities available across the country, using native content marketing to inspire British golfers
In January, Mobile Marketing was acquired by digital marketing events company Masterclassing. Following this, Mobile Marketing will now be covering all of Masterclassing’s London Masterclass events in addition to its
Pinterest is taking a leaf out of Snapchat and Instagrams book and building a new media channel for its app and web version which will enable publishers and brands to
David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the
ShurTech Brands, the company behind Duck Tape, has been showing off the lighter side of its products with a social media campaign that has embraced 360-degree video as it tracks
Even though all signs point to an imminent sale of its core internet business, Yahoo is still aiming to woo marketers attending this years Cannes Lions with an updated range
Food and beverage producer Mondelez International has announced plans to increase investment in mobile apps, content marketing and digital video, following successes that the company has seen with campaigns from
Mobile content marketing firm Zumobi has revealed its latest partnership with luxury fashion retailer Bag Borrow or Steal, which will use Zumobis brand integration platform to aggregate content from across
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support