Content Marketing

Whats content marketing and why is it important?

To discuss the state of content marketing, Mobile Marketing Magazine sat down with Randy Frisch, CMO and co-founder of Uberflip, a content experience platform. In an effort to bring awareness

Content Marketing

Tourism Ireland promotes golfing opportunities with Sky Media

Tourism Ireland is working with Sky Media on its latest campaign that highlights the world class golfing opportunities available across the country, using native content marketing to inspire British golfers

Content Marketing

The 10 best quotes from Masterclassings B2B Marketing Masterclass

In January, Mobile Marketing was acquired by digital marketing events company Masterclassing. Following this, Mobile Marketing will now be covering all of Masterclassing’s London Masterclass events in addition to its

Content Marketing

Pinterest Creates Explore Section for Brands and Publishers

Pinterest is taking a leaf out of Snapchat and Instagrams book and building a new media channel for its app and web version which will enable publishers and brands to

Content Marketing

Dmexco 2016: Cheetah Mobile

David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the

Content Marketing

Duck Tape Takes Consumers on 360-degree Journey

ShurTech Brands, the company behind Duck Tape, has been showing off the lighter side of its products with a social media campaign that has embraced 360-degree video as it tracks

Content Marketing

Yahoo Expands Mobile Ads and Content Marketing

Even though all signs point to an imminent sale of its core internet business, Yahoo is still aiming to woo marketers attending this years Cannes Lions with an updated range

Content Marketing

Mondelez Shifts Focus to Mobile Marketing

Food and beverage producer Mondelez International has announced plans to increase investment in mobile apps, content marketing and digital video, following successes that the company has seen with campaigns from

Content Marketing

Zumobi Creates Mobile Microzines for Shoppable Retail Experience

Mobile content marketing firm Zumobi has revealed its latest partnership with luxury fashion retailer Bag Borrow or Steal, which will use Zumobis brand integration platform to aggregate content from across

Content Marketing

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called

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