Daimler

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Daimler

BMW and Daimler team up on autonomous driving

German automotive giants BMW and Daimler have agreed to join forces on the development of automated driving technologies, sealing the deal first drawn up earlier this year. The long-term partnership

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Daimler

Daimler picks up majority stake in self-driving tech firm

Daimler Trucks, a wholly-owned subsidiary of the Daimler Group, which makes Mercedes-Benz vehicles, has agreed to buy a majority stake in autonomous vehicle technology company Torc Robotics as it looks

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Daimler

BMW and Daimler to join forces on self-driving tech, complete carsharing merger

German automakers BMW and Daimler have agreed to team up on automated driving, building on the pair’s already close relationship. Alongside the deal, BMW and Daimler announced that they had

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Daimler

BMW and Daimler get the nod from US regulators for mobility services merger

Earlier this year, German automakers BMW and Daimler announced their intentions to merge the business units of their mobility services. Now, the pair are finally able to push ahead with

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Daimler

BMW and Daimler link up to combine transportation services

BMW and Daimler are joining forces to merge the business units of their mobility services, meaning the pair will link up on the existing services they offer in car sharing,

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Daimler buys Europcars 25 per cent stake in car-sharing venture Car2Go for €70m

Daimler has acquired the remaining 25 per cent stake in Car2Go Europe from car rental company Europcar for €70m (£62m). As a result, the German automaker will own the entirety

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80 per cent of Londons black cab drivers are now registered to use MyTaxi

Daimler-owned taxi app MyTaxi saw an increase of 150 per cent in app downloads last year, with nearly 80 per cent of London’s 23,000 licensed black cabs now registered to

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Daimler and Bosch form driverless car alliance

Bosch and Daimlers vision of the future of automotion Mercedes Benz parent company Daimler has partnered with automotive suppplier Bosch for an alliance to drive the development of self-driving vehicles. The alliance aims

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When the car becomes a service

Manik Gupta, head of product, maps at Uber, and the companys self-driving car on the road in Pittsburgh Automobile manufacturers are faced with a potentially industry-shaking transformation as the rise

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Daimler

Daimler Invests Millions in Vehicle Leasing app AutoGravity

Daimler, the German multinational auto company behind Mercedes-Benz and Smart, has announced it is investing millions of euros in smartphone-based vehicle leasing and financing app AutoGravity. AutoGravity, founded in late

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Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

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Talking Mobile with Digital Turbine

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

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A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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