Deep Linking

Investment Round: Branch, Popular Pays, Saleswhale and MITs Engine

Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these firms

Deep Linking

Branch Introduces Deep Linked Feeds for Dynamic Ads

Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content

Deep Linking

Google Introduces In App Searching on Android

Google has launched an in-app search feature as part of its Android app. When users search in the Google app, they can select In Apps, which appears alongside the usual tabs like Images, Shopping

Deep Linking

Microsoft Experiments with Advanced Deep-linking Technology

A team at Microsoft Research is working on a solution to the problem of losing your place within a mobile app and struggling to find your way back, creating a

Deep Linking

MWC: Kochava

Charles Manning, CEO of Kochava, tells David Murphy all about what the company does and his view on the biggest trends of 2016.

Deep Linking

Deep-linking Delights

Florence Broder, community and localisation manager at AppsFlyer, offers three reasons why app marketers should consider deep-linking Mobile marketers might not always realise it, but they are actually in the

Deep Linking

Deep Impact

Sara Cole, ASO manager at Moburst, asks whether your app should taking advantage of deep linking. Anyone involved in the mobile world for the past few years will be familiar

Deep Linking

Deep Linking Firm Button Raises $12m in Series A Funding

New York-based startup Button has completed a round of Series A funding, resulting in  a $12m (£8m) investment led by Redpoint Ventures. The company develops deep linking technology, enabling apps

Deep Linking

1HOP Introduces Intelligent Deep-linking Solution

CRM platform CommandIQ has revealed 1HOP, a deeplink generator for mobile apps that provides one link for all different types of mobile devices and app stores. The generator, which is

Deep Linking

Apple Updates Mobile App Ad-serving Guidelines

Apple has released new, stricter guidelines for developers submitting apps to the iTunes store designed to serve ads. Under the new rules, Apple will reject mobile apps that dont use

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