Deep Linking

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Deep Linking

Investment Round: Branch, Popular Pays, Saleswhale and MITs Engine

Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these firms

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Deep Linking

Branch Introduces Deep Linked Feeds for Dynamic Ads

Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content

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Deep Linking

Google Introduces In App Searching on Android

Google has launched an in-app search feature as part of its Android app. When users search in the Google app, they can select In Apps, which appears alongside the usual tabs like Images, Shopping

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Deep Linking

Microsoft Experiments with Advanced Deep-linking Technology

A team at Microsoft Research is working on a solution to the problem of losing your place within a mobile app and struggling to find your way back, creating a

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Deep Linking

MWC: Kochava

Charles Manning, CEO of Kochava, tells David Murphy all about what the company does and his view on the biggest trends of 2016.

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Deep Linking

Deep-linking Delights

Florence Broder, community and localisation manager at AppsFlyer, offers three reasons why app marketers should consider deep-linking Mobile marketers might not always realise it, but they are actually in the

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Deep Linking

Deep Impact

Sara Cole, ASO manager at Moburst, asks whether your app should taking advantage of deep linking. Anyone involved in the mobile world for the past few years will be familiar

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Deep Linking

Deep Linking Firm Button Raises $12m in Series A Funding

New York-based startup Button has completed a round of Series A funding, resulting in  a $12m (£8m) investment led by Redpoint Ventures. The company develops deep linking technology, enabling apps

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Deep Linking

1HOP Introduces Intelligent Deep-linking Solution

CRM platform CommandIQ has revealed 1HOP, a deeplink generator for mobile apps that provides one link for all different types of mobile devices and app stores. The generator, which is

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Deep Linking

Apple Updates Mobile App Ad-serving Guidelines

Apple has released new, stricter guidelines for developers submitting apps to the iTunes store designed to serve ads. Under the new rules, Apple will reject mobile apps that dont use

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Member Content

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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