Dentsu

T-Mobile appoints Dentsu Creative US as lead creative agency

T-Mobile US has named Dentsu Creative as its lead creative agency, following a competitive review process. As part of the deal, the agency hopes to help telecoms giant continue fueling

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Dentsu: Global ad spend to grow 4.6% next year

Global advertising spending in 2024 is set to grow by 4.6%, according to new data. Dentsu’s December Global Ad Spend Forecast revealed ad spending will grow by $33 billion to $752.8 billion,

Dentsu

Vodafone relaunches Elf & Seek Campaign in partnership with Dentsu

Telecoms giant Vodafone has relaunched its ‘Elf & Seek’ campaign, a free Augmented Reality (AR) game, with more interactivity and chances to win prizes. The campaign was first launched last

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Whatsapp drafts in Dentsu to engage customers and offer more personalised services

Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond

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Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Dentsu Aegis Network now owns majority stake of data and analytics firm Ugam

Dentsu Aegis Network has acquired majority stake in Ugam, an India-based data and analytics firm, which services both B2B and B2C clients. As part of the deal, Ugam will be

Dentsu

Uber sues Dentsus Fetch for alleged click fraud

Uber has been involved in its fair share of legal battles, though it’s usually the one being accused of something. This time round, however, the ride hailing company is filing

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Movers and Shakers: Dentsu, Snap, Integral Ad Science, DMA and Brass

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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