Disney

Disney expands CTV strategy with ‘advergaming’ launch
Disney

Disney expands CTV strategy with ‘advergaming’ launch

Disney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with AI company Kerv, its expanded range

Disney offers ‘single campaign’ buying across streaming platforms
Disney

Disney offers ‘single campaign’ buying across streaming platforms

Disney has revealed advertisers can now buy inventory across both Hulu and Disney+ in a single campaign. Speaking at the Consumer Electronics Show (CES) in Las Vegas, Disney Global Advertising

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Disney

Disney+s UK arrival could be bad news for Netflix

37 per cent of those planning to subscribe to Disney+ are considering cancelling their subscriptions to other streaming services, according to AudienceProject research

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Disney

Disney+ will land in the UK and four other European countries in March next year

The streaming service will debut in the US, Canada, and the Netherlands on 12 November, before being launched in Australia and New Zealand a week later

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Disney

Disney+ announces global launch dates

The Walt Disney Company’s Direct-to-Consumer and International (DTCI) group has announced that Disney+ will be launched in the US, Canada and the Netherlands on November 12, followed by Australia and

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Disney

Disney is reportedly in talks to buy Comcast’s 30 per cent Hulu stake

Just a week after AT&T sold its 9.5 per cent stake back to Hulu, Comcast is reportedly in talks to sell its shares to Disney, leaving Disney in complete control

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Disney

AT&T sells its shares back to Hulu, leaving Disney and Comcast in control

In a not totally unexpected move, AT&T has sold its 9.5 per cent share back to Hulu for roughly $1.43bn, allowing majority shareholder Disney to gain even more control of

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Disney

Disney is pursuing AT&T’s 10 per cent stake in Hulu

Disney is reportedly in talks with AT&T to acquire the carrier’s 10 per cent stake in video streaming service Hulu. Disney, which already owns 30 per cent of Hulu, is

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Disney

Disneys streaming losses top $1bn

Disney’s investment in streaming services has so far cost the company more than $1bn (£777.6m), CNBC reports. The company plans to launch a streaming service to compete with Netflix and Amazon

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Disney

Disney pens digital advertising deal with Google

Disney has entered into a partnership with Google which will see the media and entertainment giant bring its entire global digital video and display business on to Google Ad Manager.

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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