Disney offers ‘single campaign’ buying across streaming platforms

Disney has revealed advertisers can now buy inventory across both Hulu and Disney+ in a single campaign. Speaking at the Consumer Electronics Show (CES) in Las Vegas, Disney Global Advertising


Disney+s UK arrival could be bad news for Netflix

37 per cent of those planning to subscribe to Disney+ are considering cancelling their subscriptions to other streaming services, according to AudienceProject research


Disney+ will land in the UK and four other European countries in March next year

The streaming service will debut in the US, Canada, and the Netherlands on 12 November, before being launched in Australia and New Zealand a week later


Disney+ announces global launch dates

The Walt Disney Company’s Direct-to-Consumer and International (DTCI) group has announced that Disney+ will be launched in the US, Canada and the Netherlands on November 12, followed by Australia and


Disney is reportedly in talks to buy Comcast’s 30 per cent Hulu stake

Just a week after AT&T sold its 9.5 per cent stake back to Hulu, Comcast is reportedly in talks to sell its shares to Disney, leaving Disney in complete control


AT&T sells its shares back to Hulu, leaving Disney and Comcast in control

In a not totally unexpected move, AT&T has sold its 9.5 per cent share back to Hulu for roughly $1.43bn, allowing majority shareholder Disney to gain even more control of


Disney is pursuing AT&T’s 10 per cent stake in Hulu

Disney is reportedly in talks with AT&T to acquire the carrier’s 10 per cent stake in video streaming service Hulu. Disney, which already owns 30 per cent of Hulu, is


Disneys streaming losses top $1bn

Disney’s investment in streaming services has so far cost the company more than $1bn (£777.6m), CNBC reports. The company plans to launch a streaming service to compete with Netflix and Amazon


Disney pens digital advertising deal with Google

Disney has entered into a partnership with Google which will see the media and entertainment giant bring its entire global digital video and display business on to Google Ad Manager.


Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

360° VR/AR ad platform OmniVirt has partnered with Disney and creative agency Serino Coyne to launch a video ad campaign for Broadway musical Aladdin. The ad campaign will be distributed

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