DMA Archives - Mobile Marketing Magazine

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Ex-Disney VP appointed as new Chair of the DMA

The Data & Marketing Association (DMA) has appointed former Disney VP, Tony Miller as its new Chair. Miller joins the marketing authority’s board in July this year, succeeding the current

DMA

DMA partners with Race Equality Matters to drive racial equality in the workplace

The DMA will fund and support Race Equality Matters’ campaign to empower ethnic minority employees and help the organisation to provide insight, tools, and resources to drive change

DMA

Movers and Shakers: Now TV, Ericsson, McCann, Blippar, DAZN, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

DMA

Movers and Shakers: Starcom, Aki Technologies, Quantcast, Medialab and more

A round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous

DMA

In-housing isnt really doing the job for marketers: report

Brands are in-housing their marketing functions in order to increase productivity and enhance creativity but are failing to achieve the desired outcome, according to research from the Data and Marketing

DMA

We havent seen the end of changes to data handling – DMA talks GDPR and tech giants

More than six months on from the implementation of the General Data Protection Regulation (GDPR), opinions continue to vary on how much of an impact the regulation has had on

DMA

Marketers are ready for GDPR but their employers are finding it a little more difficult

With the implementation of the general data protection regulation (GDPR) just a week away, 20 per cent of marketers fear that their employers are behind schedule and will not be

DMA

Concerns around data are decreasing, despite breaches and scandals

Consumers are less concerned than ever about data privacy, despite the number of breaches and privacy issues that have occurred over the last few years. With GDPR on the horizon,

DMA

Email click through rates are falling, as publishing, NPO & finance sectors struggle

Email click through rates have declined to 1.6 per cent in 2016, down from 1.8 per cent the year prior, despite emails being opened and read 14.2 per cent of

DMA

With one year to go, a number of businesses admit they wont be ready for GDPR

Despite the General Data Protection Regulation (GDPR) set to be implemented a year from today (25 May), many businesses still remain unprepared for the arrival of the new regulations on

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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