Lindsay McEwan, general manager for EMEA at Tealium, talks to Tim Maytom about a range of topics including the wealth of data available to marketers, how firms should manage digital
Oliver Stein, general manager for Leanplum Europe, offers his views on some of the key topics impacting the mobile marketing world today, from the rise of voice to the need
At Dmexco 2018, Tim Maytom meets up with Garth Harris, vice president of operations at Cake, to discuss how the firms Journey proposition has changed over the last year, and
Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing
Nick Morley, managing director for EMEA at Integral Ad Science, walks Tim Maytom through the state of mobile, the different challenges of the in-app and mobile web environments, and the
Frank Maschmeier, CEO of Spyke Media, and Jeff Wilson, chief technical officer for Adnovation, take time to chat about their partnership, maintaining a smooth relationship with third party vendors, and
CoreMedias CEO, Sören Stamer, talks to Tim Maytom at Dmexco 2018 about working with luxury brands, building a unique brand narrative, and offering a cutting-edge retail environment. Check out our
Tim Maytom talks to Joe Prusz, chief revenue officer at Rubicon Project, about the changing nature of the programmatic ecosystem, the push for transparency and the growth of video. Check
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support