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Google retires AdWords and DoubleClick brand names

Google has announced the biggest-ever rebranding of its advertising platform, retiring both the DoubleClick and AdWords brands in an effort to streamline the different entry points for both advertisers and

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Google brings audio ads to DoubleClick Bid Manager

Google has made audio ads available through DoubleClick Bid Manager to all of its customers around the world, giving marketers to audio spots on Google Play Music, Spotify, SoundCloud, TuneIn,

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Rubicon Project opens up its guaranteed PMPs to DSPs

Advertising exchange Rubicon Project has opened up its guaranteed private marketplaces to third-party demand-side platforms (DSPs) for programmatic buying. The first DSP to sign up is Google’s DoubleClick Bid Manager,

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Programmatic Guaranteed saves publishers and advertisers more time, says Google

Google’s Programmatic Guaranteed, which is a method of delivering ad campaigns with a guaranteed number of impressions, reportedly saves publishers 57 per cent more time than traditional programmatic reservations. According

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Rubicon Project pens deal with Google to integrate PMP trade into DoubleClick

Ad tech company Rubicon Project has seen its Private Marketplace (PMP) deals integrated into Google’s DoubleClick Bid Manager through its new Orders API. With the integration, Bid Manager becomes the

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Google: Up to 24 per cent of ad spend is wasted through overexposure

Digital ad campaigns bought on a single buying platform showed frequency improvements of as much as 24 per cent in avoiding over-exposure, compared to a siloed buying process. That’s according

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Googles partnership with Smaato brings Exchange Bidding to DoubleClick publishers

Google has expanded its partnership with mobile advertising and app monetisation platform Smaato to give DoubleClick publishers access to Smaato’s mobile demand. The expanded partnership, which follows Smaato’s integration with

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Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which

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Google rolls out Programmatic Guaranteed to all DoubleClick users with new features

Google has made Programmatic Guaranteed available to all DoubleClick Bid Manager and DoubleClick for Publishers users with two new features – as it moves to silence criticisms and allegations levelled

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Google ends its last look exchange bidding advantage – how will it impact on header bidding?

Googles diagram illustrating the exchange bidding process Google has reportedly changed the way its ad server works, to remove the last look advantage it previously gave to its own exchange.

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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