DoubleVerify Archives - Mobile Marketing Magazine

DoubleVerify

DoubleVerify

Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

DoubleVerify

Movers and Shakers: Headspace, Tumblr, BBDO, Social Chain, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

DoubleVerify

Movers and Shakers: Apple, Waze, MediaMath, DoubleVerify, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

DoubleVerify

DoubleVerify buys data reporting & analytics platform Ad-Juster

The value of the acquisition was undisclosed but was the result of an all cash, all stock offer

DoubleVerify

Snapchat pens ad fraud and viewability deal with DoubleVerify

DoubleVerify CEO Wayne Gattinella Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership

DoubleVerify

Movers and Shakers: Salesforce, Shutterstock, Twitch, Location Sciences, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

DoubleVerify

Fraudulent apps increased by 159 per cent between 2017 and 2018: report

The total number of fraudulent apps increased by 159 per cent between 2017 and 2018, according to a report released by DoubleVerify, a marketing measurement software and analytics firm. At

DoubleVerify

DoubleVerify & InMobi partner for in-app protection

DoubleVerify, an independent producer of marketing measurement software, has partnered with InMobi, a global provider of marketing enterprise platforms, to prevent mobile application fraud. The merger aims to combine DoubleVerify’s

DoubleVerify

Innovid teams with range of data firms for improved viewability measurement

Video marketing platform Innovid has announced that it is adding support for third party viewability measurement for all major vendors in VAST inventory, which accounts for the bulk of digital

DoubleVerify

Adelphic joins forces with DoubleVerify to address pre-bid viewability and brand safety

Adelphic, a Viant-owned self-service platform for cross-channel programmatic advertising, has teamed up with online media verification firm DoubleVerify to add pre-bid viewability and brand safety targeting to its platform. Through

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

Watch now

DoubleVerify

Video Interviews

Member Content

Popular Topics

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Global mobile and digital marketing information, expert advice and updates straight to your inbox

Complete the form below: