Dow Jones

Marketers think media buyers are the ones responsible for brand safety

Advertisers say that media buyers are responsible for ensuring brand safety, though some have decided to take matter into their own hands. According to a study by the CMO Council

Dow Jones

Marketers plan to bolster guidelines over programmatic ad placement concerns

The $40bn programmatic ad market is a cause for concern for many marketers and advertisers, due to the risk of digital ads appearing next to less-than-desirable content. 72 per cent

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