Case study: Oasis launches targeted video marketing campaign with Playable and Emarsys

Oasis, a well-known fashion retailer in the UK, aspired to reach a more personalized customer pool by using auto-play videos imbedded in its email campaigns. To do this, the retailer


None the wiser: Why we’re still in the dark about the impact of GDPR

Grant Coleman, EVP of EMEA at Emarsys, looks at why GDPR still isnt doing what it was introduced to do, despite us being one year on from its implementation Cast


UK consumers are comfortable with AI if it means personalisation from brands

UK consumers are being put off by poor targeting and lack of personalisation from brands with only six per cent believing that product or service offers they receive are relevant


Luxury brand Radley sees engagement boost following Emarsys and Return Path partnership

Luxury handbag manufacturer Radley has seen a 22 per cent increase in customer engagement and a boost in email deliverability thanks to working with marketing platform Emarsys and email data

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