Emerging Markets

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Emerging Markets

Facebook Lite Passes 100m Users

Facebook Lite, the streamlined Android app designed for emerging markets, has passed the 100m user mark. The app first launched in India and The Philippines last June, meaning it has taken six months

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Emerging Markets

Facebook Celebrates Internet.orgs Birthday with Expansion Plans

Facebooks Internet.org project, which aims to provide mobile users in emerging markets with free basic internet services, is celebrating its first birthday today, having launched its first app in Zambia

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Emerging Markets

Facebook Scraps Satellite Plans for Emerging Market Internet

Facebook has reportedly abandoned its ambitious plans to provide consumers in emerging markets with internet via satellites after the cost of the project spiraled out of control. The plan, which

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Emerging Markets

Brandtone Raises £13.5m in Funding to Accelerate Growth

Mobile marketing firm Brandtone has raised €18.5m (£13.5m) in debt and equity financing with the aim of funding expansion into new markets and sectors, and further developing its offering to

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Emerging Markets

Zuckerberg at MWC: “Connecting The Next Half of The World is Going to be Very Different”

“Connecting the next half of the world is going to be very different to connecting the people who are served by the current infrastructure,” said Mark Zuckerberg, who returned to

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Emerging Markets

Internet.org Not Planning Ads In The Near Term, says Zuckerberg

Facebook CEO and founder Mark Zuckerberg has discussed the opportunities for advertisers – or lack of them – with the Internet.org initiative he launched in 2013. While he didnt rule

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Emerging Markets

Facebook Relaunches Lite for Low-end Android Phones

Facebook has relaunched Facebook Lite, a simplified version of its mobile app originally released in 2009 designed for use on low-end Android devices in emerging markets, where the operating system

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Emerging Markets

Twitter Acquires Indian Marketing Platform ZipDial

Twitter has announced it has acquired ZipDial, a Bangalore-based marketing platform that uses missed calls to promote companies, in a deal estimated to be worth around $30m (£19.7m). ZipDial provides

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Emerging Markets

Over 1bn Tablet Users Worldwide This Year

By the end of 2015, there will be over 1bn people worldwide using tablets, representing nearly 15 per cent of the global population and more than double the number of

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Emerging Markets

Xiaomi Valued at $45bn Following Funding Round

Chinese smartphone manufacturer Xiaomi has raised another $1bn (£640m) in funding, placing its current valuation at $45bn, a huge increase from its previous valuation of $10bn in August 2013. The

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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