5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most important sectors in the technology field, with potential large-scale applications
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firms RollWorks business unit, which focuses on enterprise sales and
Targeting is a potent tool for digital marketers, and the mobile age has only increased the capabilities available for brands seeking to reach their audience with the right message at
The Google Glass is back, and just like everyone predicted, the unit behind the smart glasses has ceased trying to justify the device to the consumer market, and is instead
Quark IOE, a subsidiary of Guangdong Eastone Century Technology, and leading IoT software platform Cumulocity have entered a strategic partnership that aims to deliver IoT solutions in mainland China and
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
Facebook has announced that it will build on its enterprise communication product Workplace by integrating apps for CRM, file sharing, email, calendars and more. The announcement was made at TechCrunch’s
Vodafone has launched Digital Marketplace, an app store specifically designed for SMEs (small- and medium-sized enterprises). The store will initially launch in Italy, with the first wave of apps including Smart Sales,
Facebook has brought its Facebook at Work offering out of beta, opening the service up to any organisation who applies and giving it a new name: Workplace. Workplace is a closed-off ad-free
Restaurant booking marketplace and management platform Booktable has announced a new partnership with Flypay and its Flyt platform that will enable restaurants to access end-to-end insights into customer journeys via
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support