5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most important sectors in the technology field, with potential large-scale applications
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firms RollWorks business unit, which focuses on enterprise sales and
Targeting is a potent tool for digital marketers, and the mobile age has only increased the capabilities available for brands seeking to reach their audience with the right message at
The Google Glass is back, and just like everyone predicted, the unit behind the smart glasses has ceased trying to justify the device to the consumer market, and is instead
Quark IOE, a subsidiary of Guangdong Eastone Century Technology, and leading IoT software platform Cumulocity have entered a strategic partnership that aims to deliver IoT solutions in mainland China and
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
Facebook has announced that it will build on its enterprise communication product Workplace by integrating apps for CRM, file sharing, email, calendars and more. The announcement was made at TechCrunch’s
Vodafone has launched Digital Marketplace, an app store specifically designed for SMEs (small- and medium-sized enterprises). The store will initially launch in Italy, with the first wave of apps including Smart Sales,
Facebook has brought its Facebook at Work offering out of beta, opening the service up to any organisation who applies and giving it a new name: Workplace. Workplace is a closed-off ad-free
Restaurant booking marketplace and management platform Booktable has announced a new partnership with Flypay and its Flyt platform that will enable restaurants to access end-to-end insights into customer journeys via
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research