Epic Games

Epic Games: ‘Apple is trying to cynically kill off developers that stand up to them’
Epic Games

Epic Games: ‘Apple is trying to cynically kill off developers that stand up to them’

Epic Games has slammed Apple for “trying to cynically kill off developers that stand up to them” following the tech giant terminating an account held by the company. The comments

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Epic Games

Epic Games to hold anti-Apple Fortnite tournament

The tournament, taking place on Sunday 23 August, celebrates the final days that iOS users have to enjoy the game alongside everyone else and gives players the chance to win prizes which appear to mock Apple

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Epic Games

Sony invests $250m in Fortnite maker Epic Games

The deal will give Sony a stake of around 1.4 per cent in Epic Games and gives the latter a valuation of $17.86bn

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Epic Games

Epic Games Unreal Engine and Bidstack partner on in-game advertising

Fortnite maker Epic Games’ Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise their titles by creating ad space within

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Epic Games

Fortnite developer Epic Games makes surprise purchase of Houseparty

Epic Games, the makers of the hugely popular Fortnite game, has made the somewhat out-of-the-blue acquisition of group video chat app Houseparty. There are few details about the acquisition, with

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Epic Games

Google could miss out on $50m this year from Fortnite app store snub

The decision by Epic Games to take the odd approach of releasing Fortnite Battle Royale on Android exclusively through its own website, as opposed to through Google Play, is set

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Epic Games

Fortnite maker confirms plans to sidestep the Play Store for Android launch

Epic Games, the studio behind the megahit Fortnite, has confirmed that the title will not be available via Googles Play Store when it finally comes to the Android operating system.

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Epic Games

Fortnite earns $100m during its first 90 days on mobile

Epic Games’ massively-successful title Fortnite has brought in over $100m (£75.9m) in worldwide player spending during its first 90 days on iOS. The game launched on Apple’s App Store on

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

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A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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