European Union Archives - Mobile Marketing Magazine

European Union

European Union

TikTok hit with complaints over alleged breaches of EU law

The European Consumer Organisation (BEUC) has filed a complaint against TikTok with the European Commission and the various consumer protection authorities across the EU, while consumer organisations in 15 countries have urged their national authorities to investigate the video sharing platform

European Union

Apple targeted with two EU data privacy complaints over tracking tool

The IDFA enables advertisers to track users via unique device ID numbers for better ad targeting. However, NOYB argues that, because tracking codes are placed on devices without consent, they are in breach of EU law

European Union

EU accuses Amazon of breaching antitrust rules

The Commission has reached the ‘preliminary view’ that Amazon has been relying on the non-public business data of independent sellers on its marketplace to help its own retail business

European Union

Major tech firms call for EU legal protection on removal of harmful content

EDiMA, an organisation representing the likes of Google, Facebook, Snap, TikTok, Twitter, and others, wants to see the EU introduce a legal safeguard that would allow companies to remove content without facing additional liability

European Union

Google says it wont use Fitbit data, as it seeks EU acquisition approval

Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced

European Union

Facebooks Libra facing EU antitrust investigation

Facebook is reportedly facing a European Union competition probe into its much-criticised Libra digital currency, adding to the ever-growing list of investigations into the social network around the world. The

European Union

EU lining up formal investigation into Amazons use of merchant data

Amazon is reportedly set to face a ‘full-blown’ antitrust investigation from the European Union’s (EU) head of competition as she looks to complete her crackdown on a group of US

European Union

Facebook and Twitter step up fake news fight ahead of EU elections

Facebook and Twitter have followed Google in introducing tools and measures to help stop the spread of misinformation and fake news head of the upcoming European Parliament elections. Facebook has

European Union

Google prepares for EU elections fake news battle

Google has introduced a host of tools with the aim of stopping the spread of misinformation and fake news ahead of next month’s European Parliament elections. And it isn’t just

European Union

Facebook cleans up data use T&Cs in Europe

Facebook has agreed to make changes to its terms and conditions following pressure from lawmakers within the European Union over a lack of clarity in the policies. Following discussions between

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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