events

Wuzzon and Picnic discuss marketing analytics at Mobile & App Masterclass
events

Wuzzon and Picnic discuss marketing analytics at Mobile & App Masterclass

On November 13, the Mobile & App Masterclass in Amsterdam hosted a captivating fireside chat featuring Louise Verschuren, Founder of Wuzzon, in conversation with Raymond Castillo, Head of Marketing Analytics

Masterclassing announces Social and Influencer Marketing Masterclass in LA
events

Masterclassing announces Social and Influencer Marketing Masterclass in LA

Masterclassing has announced the Social and Influencer Masterclass in Los Angeles on November 13, 2024, offering a unique opportunity for senior marketers to refine their influencer marketing strategies. The event,

Join Samsung at the AI for Marketers Masterclass
events

Join Samsung at the AI for Marketers Masterclass

The AI for Marketers Masterclass is a unique opportunity for senior marketers to discover the power of AI in revolutionising marketing strategies. This event, taking place at 2700 Swiss Ave,

RSVP: Driving CX for Retention Dinner
events

RSVP: Driving CX for Retention Dinner

The “Driving CX for Retention Dinner” is an exclusive, invite-only event designed for decision-makers based in London and the surrounding areas, happening on November 7, 2024. This event focuses on

Why you should attend Masterclassing’s Digital Marketing Masterclass?
events

Why you should attend Masterclassing’s Digital Marketing Masterclass?

On September 25, 2024, Masterclassing will host an essential event for senior marketers: the Digital Marketing Masterclass at London’s Royal Society of Chemistry. This half-day event, running from 9:00 AM

Ralph Lauren CDTO to keynote AI for Marketers Masterclass
events

Ralph Lauren CDTO to keynote AI for Marketers Masterclass

Ralph Lauren’s Chief Digital and Technology Officer, Janet Sherlock, has been announced as the keynote speaker at Masterclassing’s AI for Marketers Masterclass in New York. Taking place on 10 September

What to expect from Masterclassing’s US Digital Workshop Week 2024
events

What to expect from Masterclassing’s US Digital Workshop Week 2024

Masterclassing has announced its lineup for its 2024 US Digital Workshop Week 2024, a premier event poised to bring together industry leaders, innovators and thought leaders for a week of

In Pictures: Future of Mobile Festival hosts influential leaders dinner
events

In Pictures: Future of Mobile Festival hosts influential leaders dinner

Yesterday [11 July 2024], the Mobile Leaders Dinner once again brought together the brightest minds and key influencers in the mobile industry for an evening of insightful discussions and networking.

Mobile Leaders Dinner closes for registration
events

Mobile Leaders Dinner closes for registration

The Future of Mobile Festival Mobile Leaders Dinner has officially closed for registrations, promising an evening rich with insights and networking opportunities for attendees. The exclusive event, which takes place

Mobile Marketing & Advertising Track at DMWF 2024: Meet the speakers
events

Mobile Marketing & Advertising Track at DMWF 2024: Meet the speakers

The 2024 Digital Marketing World Forum (DMWF 2024) Mobile Marketing & Advertising track features an impressive lineup of industry experts and thought leaders who will explore the latest trends and

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: