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Almost a quarter of UK households are home to a smart assistant device

22 per cent of UK households now own a voice-controlled digital home assistant device, such as an Amazon Echo or Google Home, doubling the 11 per cent figure recorded in

Almost a third of the UK use streaming as their number one way to watch TV – report

Streaming has become the primary way to watch TV programmes and films at home for 30 per cent of UK households, although more than half of those households still choose

Vulnerabilities of 5G and IoT are a worry to businesses – report

The biggest concern for UK businesses around the introduction of 5G is how susceptible it may be to cyberattacks, while being almost equally worried about the security of Internet of

Google, Accenture and Mark Zuckerberg investment fund back Canadian AI research centre

Google, Accenture, and the Chan Zuckerberg Initiative are amongst a host of founding sponsors for a new artificial intelligence (AI) research institute in Toronto, Ontario, Canada. The Vector Institute has

Only 19 Per Cent of UK Households Interested in Connected Home Tech

Only 19 per cent of UK households are likely to purchase or use connected home technology over the next five years, according to research by EY. The survey, of 2,500

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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