Factual

Digital advertising: Where we stand and what to expect in 2019

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 per cent year-on-year. Mobile

Factual

2018 Awards Preview – Most Effective Use of Data

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Factual

Two-thirds of marketers embracing location data for ads and promotions

Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With

Factual

Location data: How we got here

With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data

Factual

Factual releases SDK to bring location data and AI to mobile apps

Location data provider Factual has released a mobile software development kit (SDK) to enable developers to incorporate location data and intelligence into mobile apps. The SDK, called ‘Engine’, is aimed

Factual

S4M partners with Factual to track ad engagement against footfall

Mobile programmatic tech firm S4M has announced a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be

Factual

Movers & Shakers: Verizon, Weve, Branch, Proxama and Factual

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Factual

Factually Correct

David Murphy talks location with Vikas Gupta, director of marketing at Factual.  Location is one of the hottest topics in mobile. While the initial excitement was around the ability to

Factual

MediaMath and Factual Partner for Hyperlocal Targeting Solution

MediaMath has launched a hyperlocal targeting solution in partnership with location data firm Factual. The solution leverages Factual’s Geopulse Proximity data service, integrated into MediaMath’s TerminalOne Marketing Operating System. MediaMath is

Factual

Movers & Shakers: Blippar, Factual, IO, Astound Commerce

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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