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Fetch helps Greggs launch Gifting Bot for the holiday season

Quick service restaurant (QSR) chain Greggs has partnered with mobile-first agency Fetch to launch the UKs first ever transactional Gifting Bot within the QSR space. The chatbot, which operates via

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Movers & Shakers: Carat, OpenMarket and ConsumerAcquisition.com

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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2017 Award Winners: Use of Video, Use of Data, Most Innovative and Most Creative

Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today, we look at winners that made great uses of data and

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Viewpoint: Time to change

Advertisers have long placed their trust in agencies to make their advertising work for them. Whether it’s the creative geniuses who come up with outlandish ideas that the guys in

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Uber sues Dentsus Fetch for alleged click fraud

Uber has been involved in its fair share of legal battles, though it’s usually the one being accused of something. This time round, however, the ride hailing company is filing

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Super Bowl 51: The Mobile Advertising Opportunity

With the main event of the US sporting calendar taking place this weekend, we asked the industry where it sees the advertising opportunity of the Super Bowl in 2017, beyond its

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Telegraph Hands Digital Marketing Brief to Fetch

Telegraph Media Group has appointed Fetch to deliver digital performance marketing solutions across its business, with a focus on travel, commerce and events, as well as its newly launched subscription

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2017 Predictions: Fetch

Julian Smith, head of strategy and innovation at Fetch, takes a look ahead at how chatbots and virtual assistants are leading us into a new era of conversational marketing. From

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Dentsu Aegis Buys Fetch for £30m

Mobile agency Fetch has been sold to Dentsu Aegis Network for a figure in the region of £30m. Fetch will retain its brand identity and work collaboratively with Dentsu Aegis

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Fetch Opens Up in Berlin

Mobile agency Fetch has officially launched a branch in Berlins tech community, its first shop in mainland Europe, in response to demand from its client roster. The agency already has

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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