Financial Times Archives - Mobile Marketing Magazine

Financial Times

Financial Times

FT warns advertisers after identifying jaw-dropping levels of domain spoofing

The Financial Times (FT) has issued a warning to advertisers after it discovered the levels of domain spoofing against its site was considerably higher than it could have imagined. The

Financial Times

FT: Blocking Content is the Best Way to Beat the Ad Blockers

Completely restricting access to content has proved the most effective way of encouraging users to disable their ad blockers, a Financial Times study has found. The publisher tested three different methods

Financial Times

The FT: In Conversation in Cannes

Financial Times head of commercial marketing David Buttle talks about the FTs presence at the Cannes Lions festival, what the publisher is doing on mobile and in content marketing, and whats

Financial Times

FT Launches Cost Per Hour Digital Ad Metric

The Financial Times (FT) has unveiled a new digital advertising metric, ‘cost per hour’ (CPH). Working closely with Chartbeat on the new time-based system, the FT said the CPH metric

Financial Times

The Guardian, CNN and more Partner for Ad Alliance

Top publishers including The Guardian, CNN International, Reuters, The Economist and the Financial Times have teamed up to form an advertising alliance in the hope that their combined scale will

Financial Times

Financial Times Online Readership now 60 Per Cent Mobile

The Financial Times online readership now predominantly comes from mobile devices, with the proportion of mobile traffic rising as high as 75 per cent at the weekend. The paper, which

Financial Times

FT Weekend App Targets Papers Growing Lifestyle Audience

The Financial Times has launched an app to accompany its FT Weekend edition, targeting the same lifestyle audience that the Saturday edition of the newspaper does. Launching simultaneously across iOS,

Financial Times

FT Campaign Targets Young Professionals on Mobile Devices

The Financial Times has launched a digital ad campaign to target a younger generation of business professionals in the UK. The campaign used the tagline: ‘Find your personalised Financial Times

Financial Times

Facebook Launching P2P Payments In Europe

Facebook is ‘weeks away’ from getting regulatory approval in Ireland to launch P2P payments in Europe, according to the Financial Times. The company already processes transactions for both physical and

Financial Times

FT: “Mobile is New Number One for Our Subscribers”

The FT has acted boldly in dumping native app development in favour of creating a HTML5 web app for iOS, adding a wrapper for its Android app, as well as

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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