Monash University’s Professor Chongwoo Choe, Director of the Centre of Global Business (CGB), and Associate Professor Zhijun Chen, coordinator for CGB’s Digital Economy Research Network, are leading the fight against the acquisition, alongside a group of the world’s leading economists, after their research raised concerns
Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced
The global wearable market is growing in strength with 49.6m units sold during the first quarter of 2019, up 55.2 per cent from the same period in 2018, according to
Fitbit users will now be able to use Fitbit Pay to travel on seven major transportation systems around the world, starting this week. As part of the Fitbit Pay expansion,
Apple’s dominance in the smartwatch market is continuing to decline, despite the overall market seeing steady growth, according to a report from market research firm ABI Research. The iPhone maker’s
Fitbit has announced the latest in its line of Charge fitness trackers, delivering a swimproof model that adds smartwatch-style features from the company’s other wearables. The Fitbit Charge 3 has
Apple saw its number of smartwatch shipments increase, but witnessed market share decrease amid strong performances from other brands, in the second quarter of 2018. According to Canalys, the tech
Google has agreed to join forces with Fitbit to work on digital health and wearables with plans to innovate the sector for people around the globe. The partnership will see
Fitbit has been selected as the first wearable for use by US government’s research project aimed at gaining more insight into diseases in order to prevent and treat them. The
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support